THE NIGHT BUDDY
PACKPLAY - The Night Buddy
The Packplay Project är ett projekt som drivs av UQAM i Quebec, Kanada. Projektet handlar om att skapa förpackningar som flyttar fokus från att enbart locka till köp i butiken till att skapa en förpackning som är användbar och rolig för användaren.
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Projektet skedde i samarbete med sju olika länder: Kanada, USA, Italien, Frankrike, Tyskland, Finland och Sverige. I September 2014 presenterades alla bidragen i en utställning i Quebec. Det här är mitt bidrag - The Night Buddy:![](https://freight.cargo.site/t/original/i/bc15e677f1433456dbff5392c1557d908d58e3ed361d4505a08648515ba01608/graphE.png)
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The contribution to the Packplay Project is a product called “The Night Buddy”.
That is a night time story and a night lamp in one kit.
From start my vision was to create a package with an added value and I wanted to do something for kids. I also wanted my product to correspond with the value words from Packplay; functional, informative, seductive and responsible.
![](https://freight.cargo.site/t/original/i/b1bb5775ae8aa396f90552355a8e4ac11e983faebc841b33094a053c5a44f695/PP3_11_2x.jpg)
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That decision resulted in three characters with one bed time story each.
This is Barbro the bear, Conrad the cat and Harry the bird.
![](https://freight.cargo.site/t/original/i/85a6b3335bfc228f2c0deeeb07134fd1841dc57c28537a8c49f880dfbaadafdd/BarbroBear_2x.jpg)
![](https://freight.cargo.site/t/original/i/68d410fecb6ccf1f56f3b1edfb448021e647fc6989396e68b45667c2dce54d1a/conradthecat_2x.jpg)
![](https://freight.cargo.site/t/original/i/e847c19d363295f9e8998f57c70b7cd0afb6e34a79f250f09c54d86ffbd73d42/harrythebird_2x.jpg)
![](https://freight.cargo.site/t/original/i/f154be9328cd27b5e0d74686bdfc026cc792b0491a1d7577d5e3a6e66750562e/PP6_2x.jpg)
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![](https://freight.cargo.site/t/original/i/0bbc3388ebd41a1fe8cac9b3a6d059c07fec9514d7ae986b203937b0d63f73b8/PP9_2x.jpg)
![](https://freight.cargo.site/t/original/i/5cf3017405407c696614b2edaab66c78e1f36bddedc47988420883d2b22c0966/PP7_2x.jpg)
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![](https://freight.cargo.site/t/original/i/b477f1891b8e795c5aab0ed431497e5865ac0cc3148c05ca61615df9b081e8b9/JustinLapointe_o.jpg)
Vernissage på UQAM, universitetet i Quebec, Montreal, september 2014.
Fotograf: Justin Lapointe
GOOD NIGHT, SLEEP TIGHT!